The 2023 NBA All-Star game produced the worst viewership ever
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Did the NBA lose a ratings bonanza with no Lakers-Celtics finals? Not necessarily - The Athletic
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Utah's 2023 NBA All-Star game had record-low viewership. Can the game be fixed?
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NBA All-Star Game 2023 was least-watched edition in history as ratings hit record low
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What will NBA All-Star Weekend look like in Salt Lake City next year? And what impact will the 2023 game have on our community?