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OBVIOUS SHIRTS WORDS ON SHIRTS.

Chicago Tribune: Meet Joe Johnson, the Chicago Cubs fan behind Obvious – OBVIOUS SHIRTS

Cubs Players and Coaches Are Wearing Obvious Shirts This Weekend (And Ian Happ Wants to Pay for Some of Yours) - Bleacher Nation

Fly the Wood Designs

Fly the Wood Designs

Cubs' Nico Hoerner shows off his Michael Jordan impression – NBC Sports Chicago

Obvious Shirts: Meet the Chicago Cubs fan who started company