Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted in Black - South Side Sox
Behind the Scenes of Fitted in Black - Inside the White Sox
Nate Spurlin —
Fueled by hip-hop, the Sox ball cap is now a staple of music and
MORE
Chicago White Sox
Inside the Making of “White Sox Fitted” – ReadJack.com
Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports
Office Hours with Ernest Wilkins
Behind the Scenes of Fitted in Black - Inside the White Sox
Inside the Making of “White Sox Fitted” – ReadJack.com
Documentary Fitted In Black Examines Connection Between Chicago
Black Chicago White Sox Lavender Bottom 2005 World Series New Era
Behind the Scenes of Fitted in Black - Inside the White Sox
Behind the Scenes of Fitted in Black - Inside the White Sox
1980s Reading Phillies Cap - Fresh Fitted Friday!