UNOFFICiAL ATHLETIC Chicago White Sox Rebrand
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Brand New: New Alternate Logo for Chicago White Sox by CONTINO
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Chicago White Sox on X: The goal was a rebrand, the outcome was iconic. Fueled by hip-hop, the Sox ball cap is now a staple of music and fashion history. COMING SOON
REBRAND / UCHICAGO ATHLETICS — Kerrie Kirtland
White Sox's request to alter new field's negative logo was denied